After an illuminating experience at my first Vision Expo East in New York earlier this year, I knew I had to follow-up with round two at Vision Expo West in Las Vegas. Perhaps it was the excitement of going to an industry trade show to see all of the new technology and hearing buzz about new products; or reuniting with close colleagues and meeting new ones; or watching the show floor come alive in a dizzying display of lights, colors, and people; or just simply: trying on all of the eyewear. Whatever the reason, it was intoxicating.
This wasn’t my first trip to Vegas — a place I had honestly written off as “not worth the hype” after my first experience — but the allure of Vision Expo was greater than my misgivings. I’m glad I gave it a second chance, as this time I took a gamble... and won!
Happy 30th Birthday, Vision Expo!
Vision Expo West 2018 Highlights
Vision Expo West was held on September 26th-29th, 2018 at Sands Convention Center in Las Vegas, NV. Here are my top five favorite highlights from this year’s conference:
+ Transitions Panel with Christian Siriano and Cocktail Party
Transitions Optical’s newest brand ambassador is Christian Siriano, an American fashion designer and member of the Council of Fashion Designers of America. In this panel, Siriano and other industry Influencers discussed how they prescribe, wear, and style Transitions lenses. Afterwards, Transitions sponsored an intimate gathering and cocktail party, at which attendees had the opportunity to meet and mingle with Siriano.
Transitions Cocktail Party with Christian Siriano.
+ Vision Expo + The Vision Council’s Influencer Event at High Roller
This invite-only event was held at the LINQ’s High Roller — a spinning observation wheel that offers some of the best views of Vegas. Attendees had access to a collection of the latest styles from notable eyewear designers to mix-and-match with their outfits for a photo shoot, courtesy of the Vision Council. (Keep an eye out for some familiar faces in future Vision Expo promos!)
Sequins and sunset views from the Vision Expo and Vision Council's Influencer Event at the High Roller.
+ #EyeStyle Influencers Luncheon
An intimate group of eye care industry professionals and social media influencers were in attendance at this exclusive luncheon, hosted by Sheena Taff of Optician About Town and VSP, held at La Cave in the Wynn. The luncheon included a discussion panel on how to curate and elevate your social media presence. Attendees were able to view this upcoming season’s eyewear styles from Marchon Eyewear and Altair Eyewear, including collections from Chloé, Salvatore Ferragamo, Calvin Klein, Longchamp, Cole Haan, and bebe.
A lovely luncheon featuring the latest styles in eyewear at the EyeStyle Influencers Luncheon.
+ Zyloware Instagram Live + Giveaway
Independent eyewear company Zyloware is celebrating their 95th anniversary this year. I teamed up with Zyloware to show off the latest trends and upcoming releases from the Via Spiga and Leon Max collections. VEW attendees who stopped by the booth were styled in the latest frames and one lucky winner received a pair of Via Spiga sunglasses!
A look at the latest styles and trends with Zyloware.
+ Varilux Xperience Facebook Live
I partnered up with Dr. Jennifer Lyerly of Eyedolatry and Defocus Media for a tour of Essilor’s booth on Facebook Live. This year, Essilor offered an interactive glimpse into the revolutionary R&D process that led to Varilux X Series lenses, Essilor’s most advanced and successful progressive lenses. The Xperience gave viewers a chance to learn about how Essilor designed a lens for the needs of the modern presbyope by measuring gaze tracking while working in intermediate and near distances.
Measuring gaze tracking during Essilor's Varilux Xperience.
You can watch the Facebook Live video here (courtesy of Defocus Media):
That's a wrap! You can bet I’ll be counting down the days until Vision Expo East!
What were your favorite events and memories from VEW? Comment below!