Transitions are words or phrases used to connect one idea to the next. Apply this concept to the eyewear industry and you have Transitions® Optical — a company that is connecting consumers to innovative lens technology and turning outdated perceptions on its head through the voices of the Millennial generation.
2017 Transitions Academy
Transitions® Optical was founded in 1990 and has since become a highly recognizable name brand. It is the number one lens product that my patients ask for by name, with a 94% retention rate and equally impressive satisfaction rate of 88%.
Transitions are photochromic lenses, meaning that they change between clear and dark depending on the amount of UV light in your environment. They block 100% of UVA and UVB rays, thereby protecting ocular tissues, such as the lens and retina, from the harmful damage associated with UV light exposure. They also filter out at least 85% of blue light from outdoor sources, notably the sun, which emits 100 times more blue light than fluorescent lighting and digital devices (phones, tablets, and computers). All of these features help to relieve eye strain, fatigue, and light sensitivity, eliminate squinting, and prevent sun damage. They enhance your view of the world around you, too, by improving color perception and enhancing contrast through tints in gray, brown, and graphite green.
2017 Transitions Change Agents
Changing Consumer Perceptions
The most common misconception I hear from younger generations of patients about Transitions lenses is that it’s a feature worn by older individuals. That perception is flawed and outdated, and thus, reinforces the need for further patient education. Eye care professionals are constantly inundated with the latest research and information, but can lose sight of how to effectively transfer that information to their patients.
Last month, I had the opportunity to attend Transitions Academy as a Change Agent. There I was able to hear from experts on marketing and industry trends, as well as participate in professional development and product technology workshops. The keynote speech, “Crossing the Generational Divide” by Jason Dorsey, highlighted how best to understand and serve different generations of patients in a way that resonates with their unique preferences and priorities. In today’s consumer-driven society, Millennials are the trendsetters. Social media heavily influences their perception of reality. They value purpose over price, meaning that they’re willing to spend more for products they perceive as having higher quality and versatility. As a Millennial myself, I have found that Transitions lenses have exceeded my expectations in terms of utility, convenience, and comfort — not to mention all the health benefits, as well.
Meeting eyewear designers, Coco and Breezy.
My Experience with Transitions Lenses
I’m sensitive to bright lights–whether inside a movie theater, outside on a sunny day, or looking at my phone at night–and for the longest time, I didn’t think there was anything to do about it. I used to do the “glasses dance,” switching between my clear pair and sunglasses every time I went in and out of a building. I’ve tried dimming the screen brightness and using software that would change the color temperature of the display, but those methods only worked if I was using my own device. I came to the conclusion that I needed something more versatile.
After I received my first pair of Transitions lenses, I found the solution to my light sensitivity. The lenses change depending on the ambient light in my environment, thereby improving my visual comfort in all lighting situations. Better yet, I don’t have to switch between pairs of glasses while trying to hold bags of groceries. Now, I’m hands-free; this innovative technology does all the work for me. Let that sink in a moment. The technology does all the work for me. In today’s society where automation is King, why keep doing the manual method? It’s time to change your perceptions and your ways, and let your lenses do the work for you.