Bausch + Lomb is introducing its new Ocuvite® Blue Light eye vitamins, a nutritional supplement formulated with two carotenoids: lutein and zeaxanthin. This formulation of eye nutrients is designed to help protect eyes from excessive exposure to blue light -- a growing concern for digital device users.
WHAT 'S THIS ABOUT BLUE LIGHT?
Not all light is created equal. Within the visible light spectrum (around 380 to 700 nm), there is both harmful and beneficial light. Blue-violet visible light, comprised of the shortest wavelengths (between 415 to 455 nm) and highest energy, has been found to cause ocular damage to the macula, the area responsible for our central vision. Research has also found that this range of blue-violet light suppresses melatonin, a regulatory factor in sleep patterns. This type of harmful blue light is emitted by artificial lighting, digital devices, and the sun.
According to a 2017 study, most adults spend at least seven hours a day in front of digital devices, such as a smartphone, computer, or tablet. What many don't realize is that all of this exposure to blue light can cause damage to their eyes.
"With the increasing number of hours Americans are spending on digital devices, there is a growing need for a product that helps our eyes filter the blue light that is emitted from these devices," said Joseph Gordon, president of the Consumer Healthcare and Vision Care, Bausch + Lomb. "Ocuvite® Blue Light is specifically formulated to meet this need and help consumers maintain their eye health in our screen-centric world."
WHAT ARE THE INGREDIENTS?
Ocuvite® Blue Light eye vitamins contain 25 milligrams of lutein and 5 milligrams of zeaxanthin isomers, extracted from marigold flowers. Other ingredients include: soybean oil, gelatin, glycerin, sunflower oil, yellow beeswax, soy lecithin, natural tocopherols, titanium dioxide, FD&C red 40, FD&C blue 1.
Lutein and zeaxanthin are carotenoids that are found in the macula and are important for healthy central vision. Carotenoids are the bright red, orange, and yellow pigments naturally found in colorful fruits and vegetables, as well as dark green leafy vegetables such as spinach and kale.
WHAT IS THE RECOMMENDED INTAKE?
While there is no recommended daily intake for lutein or zeaxanthin, most recent studies suggest taking 10 mg/day of lutein and 2 mg/day of zeaxanthin to achieve ocular heath benefits. There is no safe upper limit set for either of these nutrients; however, in excess, they may turn you skin slightly yellow. More research is needed at this time.
To receive the same amount of lutein (25 mg) as found in the Ocuvite® Blue Light vitamins, you'd have to consume a little less than 7 cups of raw spinach (or just over 1 cup cooked spinach).
WHEN WILL IT BE AVAILABLE?
Ocuvite® Blue Light eye vitamins will be available for purchase in the vitamin and eye care aisles at major retailers in the third quarter of 2018.
For more information, visit www.ocuvite.com.
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